Austin, Here We Come (Again); this time for IIeX North America
In just one week, we’ll be joining 1,200+ of our colleagues at one of the largest market research events of the year, IIeX North America. Originally founded to fill a perceived gap in industry conferences, IIeX focuses on the future, seeking innovative ideas and new thinking. We’re excited to see what some of these leaders have to say during the many sessions, as well as meet face-to-face with clients and prospective clients during the show to share more about our approach and solutions to sample.
There are a wide array of speakers hitting the stage, ranging from well-known brands (think Kraft, Colgate, IBM and Verizon), alongside industry influencers like Kristin Luck of Scalehouse Consulting and some of the minds behind Greenbook. We’ll be checking out speakers talking about news ways they’re applying technologies like machine learning and automation to different parts of the research process (always fascinating!). In addition, there are several experts addressing strategies for examining new consumer relationships, which will be interesting in light of our commitment to ever-improving the respondent experience.
Now, to the fun part. We’re kicking it off the first evening of the conference with the sold-out Women in Research (WIRe) reception. No agenda, just a lot of great networking and…famous Austin tacos. This event is immediately followed by a Bloomfire reception at the Blanton Museum of Art – we can’t wait to check out this venue. While we can’t guarantee we’ll be up and “running” for the morning yoga and runner’s clubs, we love that the show offers these opportunities. The second day of the show wraps up with the Lucid Block Party and – we won’t be done yet – we’ll close out the conference with the GRIT 50 Fiesta. Whew!
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