Next week, many market research professionals will be heading to Scotland for the 2019 ESOMAR Congress, one of the industry’s leading global data and insights events. The theme for this year’s conference is something we can really get behind at P2Sample: TRANSFORMATION. We all can see the industry is evolving, radically and rapidly, and we are looking forward to being part of the conversation about these changes at this four-day summit. 

One of the highlights of Congress for us this year is the chance to present the findings of a study we conducted with Women in Research (WIRe) at the organization’s annual luncheon during the event. The paper, authored by our CRO JD Deitch, “Women Executives in Market Research” dives into executive-level diversity, specifically surrounding women, at leading companies in the industry. Before sitting on a panel to discuss the research and its findings, JD will have the honor of presenting the WIRe Best Places to Work Awards. Based on the organization’s 2019 Workplace Survey, these awards are given to companies that are “doing their utmost to support and encourage the well-being of their female employees.”

There are also multiple tracks of cutting-edge content being presented by industry-leading thinkers and professionals. ESOMAR Congress is one event where we can always be sure that the presentations will be high quality and insightful. This year is no exception. We are looking forward to several sessions, including “Discovering New Actionable Insights With AI” with Intel; “Navigating the Digital Transformation Journey” with speakers from the University of Buenos Aires; “Making a difference – gender equality” by the United Nations Population Fund; and many others. It will be exciting to see the 2019 ESOMAR Research Effectiveness Award competition finalists present their projects. 

Look for JD Deitch cruising around the show floor, attending sessions and networking events. Want to connect at the show? Reach out to: jd@p2sample.com

“Women Executives in Market Research”, which evaluates the industry’s percentage of women in executive leadership roles and offers actionable solutions toward more equitable and representative industry leadership. 

Click here for the full report.