We will be in Mumbai next week, attending the annual Market Research Society of India (MRSI) seminar, “The Changing Face of Market Research.” MRSI was created by a large group of research suppliers and users across India, and strives to improve professional standards in India’s thriving market research space. The overarching question at this year’s seminar is: “How are we preparing for change?”

Like many other conferences around the globe, the MRSI Annual Market Research Seminar will be taking a close look at how the market research space is changing, how we drive business impact and even how the job titles and roles are shifting. They ask: “Should we call it MR? Should it be Data Driven Analytics? Should it be Evidence Base Consulting? Are traditional methods not useful? Is it the death of Qualitative Research?”

As India’s largest gathering of research and insights professionals, this seminar is a great time to examine these questions in depth. And the MRSI has put together a solid lineup of speakers to help shed some light. We’re looking forward to hearing from keynote speakers Stan Sthanunathan of Unilever, Sunil Kataria of Godrej Consumer Products Limited and Amogh Dusad of Sony Pictures Networks India. In addition, there are several presenters who are unveiling new research – both from India and elsewhere – and international speakers brought in through a collaboration with ESOMAR.

Beyond the conference lineup, we always enjoy lively discussions with other attendees and networking with our colleagues and partners at the show. There are various exhibitors showcasing innovative products and services in the insights space, providing a solid overview of some of the new things happening in India and beyond.

Want to connect at the show? Contact us: pratyush@p2sample.com