Hitting Some High Notes at the MRSI Conference This week
The two-day Market Research Society of India (MRSI) conference (dubbed “The Changing Face of Market Research”) started on a high note. The venue was abuzz from registration all the way through to its conclusion, and it was amazing to see the growth of this event with a participant list of more than 400 individuals.
Stan Sthanunathan’s keynote address kicked off the first day and was a perfect start to the formal proceedings, during which he outlined the history of research at Unilever and his own journey in research. He spoke about how research has changed over the years, and also what he expects in the near future for our industry.
Other sessions led by knowledgeable speakers also emphasized the changing landscape of market research. It was heartening to see young researchers offered a platform to present their ideas and competing in “Brave New World – The Pitch” sessions — which consisted of ten two-minute pitches followed by voting. Also, the “The Community Program” showcased MRSI members helping social impact projects with research. The first day wrapped up with “MR Rocks” featuring performances by musicians from MR industry, followed by cocktails and dinner. Folks were ready to sit past dinner time to spend time with friends from the industry and have some fun. It was a perfect closing for the day.
The second day was shorter, but included two parallel presentation tracks. It was a power-packed day with two keynote addresses, representation from ESOMAR and an awards ceremony. After attending all the sessions, we came away with several themes that were prominent during the conference:
- Industry movement from regional profiling to local profiling and from mass marketing to micro-profiling and personal marketing
- Need for digital and online research growing, with the trend even more evident within the Indian market
- Change of data ownership in the coming future (democratisation of data)
It wasn’t all work and no play for our team. After two days of sessions and networking, our team went out to the seaside to spend some time for some relationship building. Great time and already looking forward to next year!
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