P2Sample’s Chief Revenue Officer, JD Deitch, who was a recipient of the ‘WIRe Diversity Champion Award’ last year, recently increased his level of involvement with the global nonprofit organization. Not only will he be a mentor again for the group’s worldwide market research industry mentoring program, but he now serves as a member of the WIRe advisory board. In this role, he will join his fellow board members in helping to guide the organization’s global growth, organizational strategy and programming.   

In a press release, Kristin Luck, Founder of Women in Research, noted that:


“2019 was another record-breaking year for WIRe as we continued to illuminate the importance of diversity to the future of the market research industry through the expansion of our community, programming, and services around the world. The diversity of this year’s Advisory Board additions will be integral to our continued growth as a truly global non-profit.”

JD Deitch has a track record of hiring and promoting women and is an outspoken advocate for diversity and inclusion on social media, and through his speaking and thought leadership work in the insights industry as it evolves to tackle the challenges of the digital age.

 It is the many of these activities that earned him the Diversity Champion Award last year.

Based in Paris, JD began his 20-year-long career in the market research industry in client-side in financial services, then went on to hold senior global positions at The NPD Group and Ipsos. Prior to P2Sample, he held executive positions at AYTM and Bakamo.Social. JD is a frequent speaker and a thought leader in the insights industry as it evolves to tackle the challenges of the digital age. He has a Ph.D. in Political Science with Distinction from The American University and a BA from the University of Pennsylvania.

Three other advisory members also joined WIRe last week alongside Deitch: Alisa Hamilton, Founder of Harvest Insights in Atlanta; Begoña Fafian, Head of Knowledge and Insights at Coca-Cola WEBU in London; and Marion Elliott, Sales Director at Market Cube in New York.

For the full press release, visit here.