Last week, we announced the arrival of our new platform, which is maximally automated to help clients manage panels, sample suppliers and fieldwork. We are excited to provide a single, sophisticated interface where our clients can access immediate benefits from automation. This new solution solves a whole host of common challenges in the industry, providing:

  • A single system to manage proprietary panels and programmatically integrate with more than 200 sample providers, with pre-existing connections to the industry’s largest panel companies, exchanges and marketplaces.
  • Smart Pricing technology for select clients that allows specification of maximum desired CPI but charges less if hard costs are lower than expected, ensuring you never overpay for sample.
  • No additional platform or software licensing fees. Just one very competitive cost per complete.
  • Better quality data via the application of our AI-based fraud detection and respondent engagement systems to every respondent on the platform, regardless of his/her source. With this, we take responsibility for any issues related to fraud or engagement, removing that burden from the buyer to take up with individual suppliers.
  • Access to 50+ million deeply profiled and engaged consumers across 150+ countries, targeted with the power of our advanced technology.
  • Seamless integration with traditional and custom data collection systems and multiple methodologies, including eye tracking, facial coding, nonconscious measurement, video capture and (of course) traditional surveys.

  • Simple interfaces and intuitive flows that allow easy management of sample across the entire project lifecycle, from bidding/quotation to field to delivery for easy quota setups, accurate feasibility estimates and lightning fast launches.
  • Proactive automated alerts and real-time reporting to ensure projects stay on track, backed by online help from P2Sample’s project experts.
  • Free API builds by P2Sample’s expert team to reduce risks and resource commitments, while allowing companies to fully embrace automation.


Bottom line is that our new platform instantly gives you all the power of automation without long, costly development cycles. Intuitive and powerful, this solution works seamlessly with any methodology or data collection system, all backed by our experienced developers, to ensure success.

Find out more about what drove us to create this solution by seeing what our CEO Mathijs de Jong has to say in his most recent blog post. In this article, he answers some common questions about the new solution.