Participant Engagement: 3 Tips for getting it right
In our June update, we touched on the topic of participant engagement and the importance of improving the participant experience as, alarmingly, “only a quarter of all participants globally are satisfied with their experience participating in research” (GRIT CPR 2017).
We recently partnered with the Global Business Research Network (GRBN) on their study Participant Engagement – How to Improve the Online Survey User Experience.” Although overall “people in panels” are satisfied with their experience, and most of their experiences are positive, 70% say they have had a bad experience recently, leading to negative perceptions about the brand being tested. 70%!
At P2Sample, participants are not just “people in panels.” We believe that participant experience and satisfaction is paramount to data quality. We assign every panelist a quality score- which increases for good behavior (detailed, thoughtful responses) and decreases for bad (speeding or straight lining). We also give every survey a “survey score” based on panelist satisfaction with the survey experience. A higher survey score means greater sample flow and more value for our clients.
How do you achieve a higher survey score? Here are a few tips and tricks:
- As a client, go through the whole survey flow on both desktop and mobile before launch. This will point out most user experience issues and tedious repetitive portions of the survey.
- Involve your sample suppliers in pre-launch survey testing. Suppliers that understand their member base have valuable feedback that, if implemented, will have a positive effect on user experience as well as more accurate final survey results.
- Disclose additional requirements and quota’s up front so people don’t get disqualified at the end of a survey. Select your survey programming platform not just on pricing but also on user experience, some are clearly more user-friendly than others.
To learn more about how our proprietary methods can improve data quality and participant engagement for your next project, reach out to us at email@example.com.
To read the full GRBN report “Participant Engagement – How to Improve the Online Survey User Experience”, click here.
- Look us up in Munich at the Research + Results event October 20, 2019
- Furthering the Conversation at Affiliate Summit Asia Pacific 2019 October 10, 2019
- P2Culture: Getting to Know the Faces of P2Sample Phillip Bartolacci October 8, 2019
- Tangible Initiatives for Equality and Diversity in Market Research Executive Teams October 2, 2019
- ESOMAR Congress 2019: Diversity, Inspiration and the Wide Open Skies of Scotland September 25, 2019