Every year we look forward to the Quirk’s series of events as they are well-executed and feature a solid presentation lineup that provides practical advice for market researchers. We’re not the only ones who love these events: they usually sell out. This was the case at The Quirk’s Event Brooklyn, which we attended last week alongside many of our partners and colleagues in the industry.

We were pleased to be able to take the stage with Zappi and give a presentation on how to step back and evaluate automated survey research platforms. The session, called “The Insights Automation Buyer Guide,” gave attendees practical advice about how to sift through all the sales pitches and find solutions that will modernize survey research. Garrett, our VP of Business Development, covered a lot of solid points regarding using automation/insight tools in various stages of the research process and when to use them.

We had fun visiting some of the other creative, interactive booths at the show, where we played skee-ball, basketball and hung out with Curious George! Our booth was busy with visiting clients and new contacts, and were happy to co-sponsor the market research Jam Session on Tuesday evening. Many attendees and companies donated to “Collateral for a Cause” to support New York Cares, the largest volunteer network in NYC offering thousands of volunteer opportunities with nonprofits and schools in all five boroughs.

Quirk’s put on a great show, and its downloadable conference app made planning our time at the show a breeze. We’re looking forward to the final Quirk’s show of 2019 in Chicago next month.