Technology Advancement is Call of Future at MR TechHub in India
We closed out 2017 for an “intense meeting of the minds” at the MR TechHub one-day event…
Programmatic Sampling: The Basics – on Greenbook
We like to talk a lot about programmatic sampling, but what does that really mean anyway? Our…
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Sample Automation
Automation was one of the key topics addressed in 2017’s GRIT report, with sampling automation being the third most widely adopted approach by both supplier and client-side researchers. At P2Sample we pride ourselves on our…
Quality & Respondent Engagement
Although we were pleased to see the addendum “Consumer Participation in Research” in the GRIT report, we were surprised that it was nestled away at the very end, when undoubtedly respondent experience is paramount to…
Automation is King!
In both the ESOMAR GMR and Greenbook’s GRIT report released earlier this year, industry thought leaders highlight a growing shift toward automation and agile research and the industry is seeing increases in venture capital funding…
Participant Engagement: 3 Tips for getting it right
In our June update, we touched on the topic of participant engagement and the importance of improving the participant experience as, alarmingly, “only a quarter of all participants globally are satisfied with their experience participating…