Panel + Sample

Sampling solutions for every project.

Whatever the methodology or the system you use to collect data, P2Sample has targeted and highly engaged respondents for all your project needs. Our powerful systems use state of the art automation for efficiency and maximum dependability, and genuine AI to validate and target respondents. It all translates into data and execution you can rely on at very competitive prices, with no project minimums.

Your project needs are covered with P2Sample’s targeted and highly engaged respondents. No matter your methodology (qual, online quant, video, eye tracking, you name it) or your system, our powerful platform is ready to go to work for you. This capability is coupled with state-of-the-art automation for efficiency and maximum dependability, and genuine AI to validate and target respondents.

The result?
Data and execution you can rely on at a competitive price, with no project minimums.

Massive Global Reach 

With more than 60 million opted-in panel members across over 150 countries, we specialize in providing respondents even in hard-to-reach demographics from anywhere around the globe. This includes unique sample in more difficult target groups, like males, Hispanics and other ethnic targets, millennials and teens, and those from smaller countries.

Ryan Barry

Chief Revenue Officer, ZappiStore
"P2Sample’s robust panel has been a valuable asset for our business, ranging across products and specifically as the main driver behind our ability to test every Super Bowl Advertisement as it aired with a robust sample frame. We appreciate and value their team’s consultative approach and ability to deliver."

Our 200+ supplier relationships include affiliate networks, publisher networks, Google, Facebook, eBay, ad agencies, blog networks and loyalty sites, and coupons and freebie sites. This reach ensures you are speaking to a diverse and representative cross-section of the global population. Our panelists are opted in, unique, deeply profiled, and identifiable.

P2Sample’s unique combination of panel knowledge and technical know-how makes us second to none at developing bespoke sampling solutions. From cookie drops to IHUTs, re-contacts to custom recruits, we excel at the complicated and unusual.

 

Some of our top geos by region are:

AMERICAS

United States
Canada
Brazil
Mexico
Argentina

EUROPE

UK
Germany
Italy
France
Spain

ASIA-PACIFIC

India
Australia
China
Russia
Indonesia

MIDDLE-EAST

Turkey
Egypt
UAE
Saudi Arabia
Morocco

AFRICA

South Africa
Nigeria
Kenya
+127 other countries
across the globe!

Deep Profiling

Looking for sample in hard-to-find demographic segments?

No matter your targeting needs, we have you covered - around the world. Our respondents are deeply profiled to enable precise sample targeting across hundreds of qualifiers, ensuring that you reach the right respondents for every study.

Just a few of the points we use for profiling include:

  • Parents of Children
  • Luxury Car Drivers
  • Ailment Sufferers
  • Cell Phone Subscribers
  • Occupational/Job Functions/Roles/Titles
  • Sports Enthusiasts
  • Beverage Drinkers by Type
  • Restaurant Consumers
  • Video Gamers (by Platforms)
  • Registered Voters
  • Mobile Device Owners
  • IT/HR/Finance Business Decision Makers
  • Grocery Buyers
  • TV Watchers/Movie Goers
  • Smokers/Tobacco Users
  • Car/Truck/Motorcycle Drivers (Make/Model/Year)
  • State/City/Zip
  • DMA/MSA/Region/County
  • Don't see what you're looking for? Ask us about it.

A Proven Superior Respondent Experience

Yield Better Data!

Because better experiences yield better data, we prioritize respondent satisfaction. In fact, it is one of our core goals as a company. We do this in two ways:

  • First, we make sure we maximize the respondent’s likelihood of completing a survey. We call it Right Survey. Right Person. Right Time.℠ It is our state-of-the-art targeting system which uses our rich profile data to match surveys with respondents to maximize the likelihood of qualification and completion.

    Download Sell Sheet
    Download Sell Sheet!
  • Second, we employ sophisticated algorithms which automatically monitor dozens of field statistics and respondent ratings of every project in real time to gauge the respondent experience. Great experiences are promoted through increased sample flow, while bad ones have their traffic slowed and may even be quarantined. Why? Because bad experiences cause participants to disengage or drop out, which leads to bad data. Automation enables us to break the vicious cycle, saving you avoidable delays and weird data that only become apparent once the project is complete.

Our methods have been proven in an independent study by a renowned research agency to yield significantly more engaged respondents than some of the industry’s biggest suppliers.


Our Engagement Metrics Are Head and Shoulders Above Our Competitors!

A.I. Fraud Detection

Real, Engaged Respondents

Quality respondents mean quality data. We start by using billions of data points, demographic and behavioral, to detect and combat fraud. Our sophisticated artificial intelligence algorithms analyze anomalies and patterns in the data on a dedicated server infrastructure that operates around the clock. These anomalies could encompass, for example, user “surges” involving specific demographics, IP ranges or completion time frames.

We couple this advanced approach to fraud mitigation with our quality control practices that use a multi-pronged approach to find quality respondents Our proprietary quality scoring system:

  • Rates panelists based on behavior. Scores go up with good behavior (thoughtful responses) and down with bad behavior (straight-lining or speeding).
  • Blocks survey participation from consistently low-scoring panelists.
  • Rewards high-scoring panelists for heightened engagement.
  • Evaluates survey design based on respondent feedback, increasing sample flow to higher rated surveys.

Fraud Prevention Checks:

  • Proxy checks
  • Country checks
  • Distance checks
  • Browser, browser language, timezone checks
  • Fingerprinting technology
  • IP deduping
  • Address deduping
  • IP range + behavior analysis (for more advanced fraud)
  • reCaptcha
  • Email validation
  • Address verification
  • Mouseflow
  • Survey monitoring
  • Liaison with major suppliers (suspect records, markets, etc)
  • Identity verification

Sub-optimal Behavior and User Education Checks:

  • Proprietary respondent quality score system
  • Attention checks
  • Red herrings
  • Unlikely combination detection
  • Satisficing checks
  • Live open end analysis
  • Inconsistent answer checks
  • Test survey
  • Respondent education via video feeds
  • Prevention of multiple surveys at once
  • Speeding checks
  • Client rejection analysis (both automated and manual)
  • Client feedback to identify areas of improvement

Powerfully Programmatic

Rock-solid Dependability

Our platform can help you meet your goals for speed and performance, while staying on budget. As one of the most advanced solutions in the business, we use automation to relentlessly optimize the respondent experience, improve targeting and coverage and combat fraud. All this, plus enhancing every aspect of operational performance from feasibility through delivery.

Enjoy the peace of mind that comes from working with us:

  • Rock-solid feasibility estimates
  • Lightning-fast launches, with setup times measured in minutes, not days
  • Advanced targeting and quota management
  • Automated field monitoring that predictively assesses completion rates and immediately signals any issues
  • Reduced error rates

Behind our technology, we have some of the best people in the business. When it comes to making sure your project finishes on time, we will be there. Our project managers are available to help with your project every step of the way.

Quality Score

Data quality is every researcher’s ultimate goal, and sample providers play an integral role – whether they know it or not.

At P2Sample, we take quality seriously through our Quality Score Initiative. It starts with eliminating fraudulent behaviors from the ground-up, using advanced, pattern-based artificial intelligence (AI) coupled with traditional measures.

Our quality control practices extend all the way to respondent engagement and satisfaction, which we believe is paramount to quality outputs. Our proprietary quality scoring system:

  • Rates panelists based on behavior. Scores go up with good behavior (thoughtful responses) and down with bad behavior (straight-lining or speeding).
  • Blocks survey participation from consistently low-scoring panelists.
  • Rewards high-scoring panelists for heightened engagement.
  • Evaluates survey design based on respondent feedback, increasing sample flow to higher rated surveys.

In addition, we use state-of-the-art machine learning techniques to boost data quality and mitigate fraud. Contact us to find out how our multi-pronged quality scoring system can improve your outcomes.

Alex Hunt, President

System 1 Research
"This is one of the most exciting and successful projects we’ve worked on in the past year, and It is remarkable that an innovative company like P2Sample is setting such high industry standards. P2Sample is officially on our radar and we look forward to working together on additional projects."

Rest easy when you run your projects with us. Contact us for a quote.

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